ABOUT

SOLENCE — Skincare Brand Identity

Project overview:
SOLENCE is a modern, minimalistic skincare brand focused on clean, gentle, and luxurious daily rituals. The brand emphasizes calm, clarity, and mindful self-care, offering a complete line of cruelty-free and vegan products.

Design challenge:
Create a full visual identity that communicates sophistication, simplicity, and a sense of ritual, while remaining approachable and functional for packaging, digital, and social media.

Key design solutions:
Logo & typography: custom wordmark with soft curves; pairing of elegant serif and minimal sans-serif for readability and modern luxury feel.
Color palette: neutral, muted tones inspired by nature—ivory, calm blue, sage, and warm coral—with subtle accents.
Packaging: minimalist glass bottles, frosted finishes; concise labels with essential product information and short, calming slogans.
Photography & mood: soft, natural lighting; lifestyle imagery reflecting calm rituals and the sensorial experience of skincare.

Outcome:
A cohesive and elegant brand identity that clearly communicates the values of slow beauty, mindfulness, and intentional self-care across all touchpoints.