ABOUT

Luxury Couture Brand Identity

Laurent Atelier is a Paris-based couture house creating made-to-measure garments with timeless elegance and refined craftsmanship. The brand required a visual identity that captures the essence of haute couture: precision, exclusivity, and individuality.

The design system combines elegant typography, a minimal monogram, and luxurious print collateral to reflect the prestige of the atelier. Neutral colors, spacious layouts, and refined textures highlight the handcrafted nature of each couture piece.
Real-world applications — stationery, packaging, garment tags, magazine covers, and digital touchpoints — show how the identity lives across the full brand experience.
This project represents a visual direction for a high-fashion couture atelier, celebrating personal expression and artisanal tailoring.

*All images are sourced from Lummi.