ABOUT

Farm to Tablea shared dining experience nestled in London. Dishes are inspired by the Mediterranean kitchen. The restaurant is looking for a new brand identity that showcases their unique dishes.The primary goal is to develop a compelling and cohesive brand identity. This brand identity should reflect the unique, high-quality dishes offered and create a strong, memorable presence in the competitive London dining scene.

Key Deliverables:
Logo Design, Color Palette, Typography, Menu Design

FontsFor the logo, a clean, modern serif font was used for headings and logos. This font combines elegance with a touch of rustic charm, suitable for conveying the warmth and authenticity of the Mediterranean influence.The serif font is paired with a minimalist sans-serif font for body text and secondary elements. This modern, clean, and highly readable font complements the elegant serif font.
Colors
(Olive Green) represents freshness and aligns with the Mediterranean theme.
(Terracotta) adds warmth and an earthy feel, enhancing the authentic dining experience.
(Soft Beige) provides a neutral, clean background that complements the primary colors and maintains a minimalist aesthetic.

A view of the interior design for this restaurant was also generated. The design incorporates elements that reflect the brand identity and Mediterranean influence.