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Belmira – Eco Laundry Sheets | Brand Identity & Packaging Project

Belmira is an eco-friendly laundry sheet brand crafted in Bulgaria, offering a biodegradable, skin-safe alternative to traditional detergents. The goal of the project was to create a visual identity and packaging system that reflect the brand’s purity, sustainability, and modern elegance, while setting it apart in the marketplace.The design language uses soft natural hues, clean typography, and minimalist forms to evoke trust, purity, and efficacy. The packaging highlights the product’s gentle but powerful formula — free of harsh chemicals, with botanical elements that emphasize the brand’s connection to nature.