ABOUT

Background
In 2016, Globe telecom was the second-largest mobile and digital service provider in the Philippines. In December, Globe tied up with Disney to launch the latest Star Wars movie, Rogue One, in the country.

The idea turned a simple movie sponsorship into a force that moved the nation.

Idea
#CREATECOURAGE

The brand told the story of a young child who faced every day with courage. calling everyone to create courage in their own lives. The film was posted online, aired on TV and played in Globe stores.

The brand then turned inspiration into action. Launching an online donation drive for the Philippine General Hospital and turning over almost One Million Pesos, that helped rehabilitate the hospital's Children's Cancer Ward.

Results
The force that moved Filipinos went on to move the world.
- Over 1 million shares across social media channels
- 760,000 comments and reactions combined
- Over 44 million views online
- Picked up by over a hundred sites and blogs around the world
- By the end of 2016, the campaign moved Globe to the Number One telco brand in the Philippines