Mariela Pophristova Smith Design/​Marketing Consultant


Developing the logo, website, supporting marketing materials and the social media presence for a cosmetic distribution startup company.
When creating the look and feel for the brand, the emphasis was on the soft, feminine colors related to the flower (rose), which is the main component in the cosmetics distributed by the company.
The initial ideas were created in hand-drawn sketches, then translated to Adobe Illustrator and Adobe Photoshop and developed further. The client viewed three variations before making their choice.
The clean lines and shapes, the delicate stylization and the relation to the subject made this project successful.


  • Mimi AgnelloClient

Who pooled - Branding package for cosmetic distribution startup