About me

Repeated success designing and delivering effective end-to-end B2C/B2B digital and print marketing and communication campaigns on brand, on time and to budget, engaging and managing internal/external stakeholders and agencies. Expert copywriter and editor; adept at turning complex information into understandable text, establishing strong hooks and compelling narratives, whilst building value propositions into copy where appropriate. Experienced project manager (Prince2 qualified practitioner) and strategist; able to forge solid relationships with stakeholders and build consensus across organisational levels.

HIGHLIGHTS OF EXPERTISE

- Copywriting (digital and print)

- Website - UX, creative and SEO content

- PR (direct/agency/in-house press office)

- Product Marketing

- Customer Segmentation and Profiling

- Customer Insight & Creative Development Research

- Agency Briefs/Management

- Brand Strategy and Management

- Stakeholder Engagement

- Value Propositions/Lead Generation

- ATL / BTL / TTL B2B and B2C end to end Marketing Campaigns

- Campaign Evaluation/Reporting

- Digital Marketing (PPC/display/social)

- Internal Communications

- Line Management

Skills

B2B, B2C, Brand Management, Branding, Content, Copywriting, customer segmentation and profiling, Digital Marketing, Email Marketing, Internal Communications, PR, Product Marketing, SEO

Sector Experience

Finance, Health, Insurance, lifestyle, Mortgages, nutritional supplementation, Pensions & Insurance

Ranking
#1502 Ranked Copywriter
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Currently No Recommendations
Contract
Perm, Freelance, Temp-Perm, Remote
Location
St Neots
Skill Level
Middleweight, Senior
Creativepool member since 2 December 2020