ABOUT

BACKGROUND:
Gelostandard s.r.l. is a world leader in pastry and icecream cabinet production. In 2014 they start to realize a serie of cabinet's opening unique designs, a simple but clever innovative system thought to make life easier to field professionals.
I've been asked to produce a serie of videos with the aim to highlight the unique cabinets designs keeping the audience attention over opening's distinctiveness.

PROCESS:
Client's brief was focused on highlight cabinet's design while maintaining the attention over the opening technology. I thought it would have been nice to show some technical insights due to the strong field knowledge of their prospects. I started working on engineer's CAD sheets trying to figure out a visual solution matching all brief's needs and I came out with a couple of style frames. I took the decision to shot all the takes with wide movements on trail to enhance the opening moves. Once storyboarded to have a clear idea, shooting was ready to start.