ABOUT

Nöje is a luxury hot chocolate product that Feelingpeaky’s client wanted to launch to market. Born in the Scandinavian North, Nöje’s high quality ingredients denote cues of quality and pleasure. The task was to birth the Nöje brand paying particular attention to it’s origins and create a visual landscape of Nordic references. The aesthetic sensibilities and visual language reflect quality, luxury and desirability all of which are necessary cues to be a stronger competitor in the hot beverage market.

Nöje is now sold in over 20 London café locations.

Credits: Feelingpeaky (Agency)