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Redesign the Real Coach Co. website and make it mobile friendly. The primary track-able goals were to drive increased sign-ups for Carole Ann’s weekly newsletter ‘Wit & Wisdom’ and drive the bookings of ‘no obligation 30 minute trial life coaching consultations’.

The design of the new website is quite a departure from Carole Ann’s original site which was a deliberate nod to her growth in stature and reputation in life-coaching circles. It feels more luxurious which aims to help target her anticipated audience.