ABOUT

Marques’Almeida, a Fashion brand based in London and co-founded by Marta Marques and Paulo Almeida exemplifies youth culture with an effortlessness and playful aesthetic. They take pride in subverting and challenging the pre-conceived norms we see in the fashion industry today.

Using the Shoreditch New Inn Yard Studio as a site, this project was conceived as a hybrid experience for M’A, combining the digital and real-world to truly merge and create a strong bond between the customers and the brand. How can a brand achieve a considerable level of engagement and provide meaningful moments to its customers, in a post-COVID scenario?

The abstraction of home was generated as a transversal concept for a semi-permanent showroom and an online experience. The concept translates the core values of the brand, such as inclusivity and community, and can be adapted through different scenarios and seasons.