ABOUT

This project was developed in the postgraduate course in Innovation and Technology in Print Design.

This work studied and analyzed the Oxford brand, from the home and porcelain segment.
This brand produces articles related to the kitchen such as dinnerware, plates, serving dishes, pots, and utensils.
To carry out this study, I used ethnography as a research method, which is a form of ethnography that uses the internet as a source of information.
This methodology observes and studies a group through the experience of the researcher in that place environment to understand in depth how that group behaves (FERRO, 2015).
The aim of our study was to research and analyze the history, segment, brand personality, target audience, and the main characteristics of the prints used by her, to develop a collection of prints.
To develop this collection, I used the macro trends Vital Energy or Change of Life (WGSN) as inspiration State and macro-themes Oasis or Communities to produce 3 running prints, and 1 located for one of the brand lines.