Mariana Peluffo Creative Director

ABOUT

Even oppressive monarchies can be fun.
A dark gloomy kingdom gets the Coke treatment in this work for the launch of the brand’s sugar-free variant Coke Zero.
An oppressive king gets happy after a swing of Coke Zero. The happiness streams through the rest of the kingdom as an Ogre takes to the mic and everyone is invited to join the party.

Date created: September 2009 2009-09-01T00:00:00+0100
Date published: 23 March 2021 2021-03-23T18:39:45+0000

AWARDS

Cannes Lions - Shortlist
El Ojo Gold
FIAP
New York Ad Festival - Third Prize

MADEIT CREDITS

Project featured: on 25th March 2021

Happy Kingdom

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