ABOUT

The radio spot was about a very expensive heating system but very easy in installation. They asked for a hard selling radio campaign in order to increase sales since the price of the heating oil at that time was extremely high. The story is about a man who is afraid to go down at the basement to check the heating oil level. Suddenly he realise that he installed Daikin Altherma quick and easy of course and he is heating oil free expenses fear since with Daikin Altherma saves a lot of money from the family budget. The plan succeeded and DAIKIN HELLAS sales mark record year as no.1 across Europe for ATHERMA