Mariagrazia Petito Di Leo Lead Product Manager

ABOUT

Our brief was to create the most complete multimedia report raising the immense issue of how the world will feed the 9 billion people, or more, that are predicted to inhabit the planet by 2050.

We tell the story of how Big Data and leading-edge technologies are being used in entirely new ways to make this happen, helping Thomson Reuters - as a global and trusted provider of data – to start a revolution in the way we produce and deliver food.

The report is packed with high-quality case studies of the innovations currently underway in transforming world agriculture to meet the needs of a future population and also reveals some of the key background to the sector that includes an analysis of the top global patents for staple foods.

Building on the expertise of Reuters journalist, we built a comprehensive narrative journey for the user, featuring the USDA Under Secretary and Chief Scientist, Cathie Woteki, along with a wealth of top scientists and experts in the field. The report provides in-depth coverage of some of the innovations that can help provide solutions, as well as highlighting the highly complex existing problems in the sector.

The scale and diversity of both possible and potential new solutions is surprising.

AWARDS

Marcom Awards

9 Billions bowls

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