ABOUT

Concept
For this project, I set out to challenge traditional design norms and explore new creative avenues by applying a mixed media approach to a brand identity for a floral studio. The goal was to create a distinctive identity that balances playfulness with sophistication. Drawing inspiration from organic shapes and the tactile qualities of handmade art, I aimed to incorporate these elements into a modern, polished design system. The final result was meant to feel fresh, youthful, and memorable, with a unique blend of warmth and boldness.
Bloom is a floral studio designed to bring unique ideas to life and create vibrant floral arrangements for various events. This project was developed with a focus on individuality and creativity, reflecting the spirit of the brand and its desire to bring joy and beauty into people's lives.

Execution
The execution involved a blend of both analog and digital techniques to create a visually striking and cohesive brand identity. I began by conceptualizing a series of floral illustrations that reflected the delicate yet strong personality of the brand. The handmade aspect was integrated through digital drawings, which were refined and stylized using vector-based tools in Figma. To complement the organic feel of the illustrations, I carefully selected a color palette and typography that conveyed a sense of boldness while maintaining a whimsical charm. The design process was centered on creating smooth transitions between the hand-drawn elements and their digital counterparts, ensuring a seamless and polished final output.

Results
The final brand identity successfully captures the essence of the floral studio, offering a unique combination of hand-crafted warmth and modern sophistication. The playful yet refined nature of the designs makes them stand out, while the carefully curated color palette and typography ensure that the identity feels cohesive and professional. This project showcases how mixing traditional and digital design elements can result in a modern, yet approachable brand identity that speaks to both creativity and confidence.