ABOUT

The main objective for this project was to create a friendly logo using lively colours and an elephant shape. Original inspiration was Elmer the elephant and his multicolour approach.

The whole project was executed digitally, mainly in illustrator, using mainly bold colours and shapes. We end up reducing the elephant presence to just his head as the whole body became too much. We also incorporate a circle, representing the sun behind which brought the whole thing together.

The finish result is friendly, lively and quite compact. The logo was used in different branding material both printed and digital and was very effective.