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ABOUT
In 2020 Lionel Messi, widely regarded as one of the greatest football players of all time added another record to his extraordinary resume when he scored his 644th goal for FC Barcelona. When it happened, Budweiser was ready to celebrate in a way that stood out from the competition: by focusing on the players who stood in his way and respect him the most: the 160 goalkeepers he scored against. We partnered with GITEC and the Salisbury Brewery to produce 644 custom Budweisers, one for each of the 644 goals, and then worked with global logistics to send each of the bottles to the goalkeeper it was scored against (30 countries within 48 hours of the record being broken) as a way for them to uniquely toast Messi’s achievement and mark their special place in football history.
MADEIT CREDITS
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AbinbevClient
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Alex RakestrawSenior Strategist -
Andrea SeguraSenior Producer -
Andrew ArnotSvp, Group Account Director -
Andrew OosterhuisGlobal Advertising Director, Budweiser -
Ashley CentrellaSr. Art Director -
Chad LafeldtGlobal Marketing Director -
Chad LafeldtGlobal Marketing Director -
Chris KelleySr. Designer -
Chris WernikowskiSr. Copywriter -
Copa90 LondonAgency -
Dan KelleherChief Creative Officer -
DentsuPR Agency -
Dillon StoneburnerAssistant Editor -
draftLineOther -
Eelco van der NollHead Of Global Partnership Marketing, Ab Inbev -
Geoff HastingsAssistant Editor -
Geoff HastingsAssistant Editor -
Hannah DuchardtAccount Executive -
Heather EnglishCreative Director -
James CowieGroup Creative Director -
Jeffrey RozmanSr. Art Director -
Joe CalabreseDirector Of Integrated Production -
Madalyn McLaneAccount Director -
Matt BakerChief Strategy Officer -
Michael PhilbinSr. Copywriter -
Nikki BalekjianSr. Business Manager -
Penny EnsleyHead Of Production -
Rich GladisProject Manager -
Sarah MannaSvp, Director Of Art & Print Production -
Sarah RoebuckExecutive Producer -
Stacy SchwartzGroup Director, Integrated Business Affairs -
Steve ArkleyVp, Global Marketing -
Taylor KigarAssociate Producer -
Jim HeltonOffline Editor -
Andrea CantorProducer -
Cannes Lions Winners 2021 -
Andrew QuayVp, Planning Director -
Maria TarisDirector Of Integrated Business Affairs