ABOUT

Illustrations created and developed by me for a short form animated video that aimed to introduce and reinforce how Activity Based Working can function across the offices of a leading insurance company, with offices in London and Manchester.
The video needed to support the Manchester transition to activity-based working while also refreshing ABW in the London office.
As per instructed, the video needed to feel "positive, confident, and practical." My job as illustrator was to develop a visual art style that ticked those boxes, delivering a visual identity that was playful and refreshing, yet also professional.