ABOUT

As part of my portfolio expansion with Artistique agency, I
was tasked with creating a series of packaging illustrations for a product of my
choice. Drawing on my Italian heritage, I selected pasta and developed two distinct
creative concepts, both of which were brought to life. The final result is a series of
vibrant and eye-catching pasta packaging designs that celebrate the essence of
Italian culture.
This is the first Concept:
Inspired by packaging designs that tell a story across multiple prod
-
ucts, I envisioned a cohesive series that creates an engaging visual experience
when displayed together. This concept portrays a long dining table where diverse
characters—families, singles, couples, and people from different cultures—come
together to share a meal. A unifying element, such as a long strand of spaghetti,
visually connects the packages, enhancing the storytelling and creating continuity
across the range.