ABOUT

As part of my portfolio expansion with Artistique agency, I
was tasked with creating a series of packaging illustrations for a product of my
choice. Drawing on my Italian heritage, I selected pasta and developed two distinct
creative concepts, both of which were brought to life. The final result is a series of
vibrant and eye-catching pasta packaging designs that celebrate the essence of
Italian culture.

This is the second proposal. It focuses on patterns, as both pasta shapes
and patterns have strong visual appeal. I introduced playful illustrations and characters to create a sense of surprise and engagement. A single color for the base pattern is used to ground the design, while unexpected shapes and bursts of vibrant
color add depth and excitement, making the packaging visually dynamic and fun.