ABOUT

The logo we designed for the Chengdu Research Base of Giant Panda Breeding is a simple logo suitable for diffrent scenarios. The Panda Base covers many fields such as tourism, education, scientific research, etc. Therefore, the logo must be able to be used in these different fields, which can greatly increase the spread of the Panda Base. We understand the efforts made by the Institute over the years, that is, protecting giant pandas, protect their natural habitats and enhances people's understanding of the relationship between man and nature.
The most concise feature of pandas is the black fluffy spots around their eyes. If you want to learn about giant pandas and protect their natural habitat, you can put on these black spots, like glasses and experience the world from the perspective of giant pandas. Therefore, our logo is not only a simple symbol, but also a behavioral attitude.
Therefore, we came up with a brand slogan for the Panda Base. This slogan is also the core of our design: See the world through Pandas eyes. We hope to bring a brand new vision for visitors to the park, to make them sensitive for the pandas and their natural habitat.