ABOUT

Working with Muesli & Co, I designed a new brand and packaging for their brand new children's millet based cereal. Small bites. Big energy.
Mighty Munch is a new kids’ cereal brand that celebrates all kinds of movement.From fast runners to wheelchair racers, skaters to thinkers - every child deserves breakfast that fuels their way of moving through the world.Made with millet for long-lasting energy, every bite is backed by purpose, personality, and play.I created the visual identity, brand story and packaging design - including a range of fun, representative characters.