Maria Celina Sosa Assistant Producer


At its heart, on-air promotion is the main tool for a network to both brand itself and promote its programming line up. Promotions can take the form of graphical messages over programming, short channel identification pieces, and longer commercial-length spots driving viewers to programming priorities. The purpose of promotion is to boost awareness for shows, create an intent to view, and increase channel viewership.

Date created: June 2018 2018-06-01T00:00:00+0100
Date published: 22 June 2018 2018-06-22T13:46:48+0100


TCM On Air Promotions