Mariana Manso Senior Director, Creative Strategy

ABOUT

Thanks for Coke-Creating" elevates informal murals of from shops worldwide in an official campaign that strikes a balance between showcasing the artwork in beautifully executed ways and preserving their authenticity. There are no limits for the informal illustrations organically found on the walls of bodegas worldwide. So, we let real-life illustrations shine and created a way to apply them to ads and brand touchpoints. This approach not only respects the cultural significance of these unofficial versions but also reinforces Coca-Cola's iconic identity around the world.

MADEIT CREDITS

  • Aborah BuickSenior Producer
  • Adam RossCreative Strategy Lead
  • Amy SelwoodPR Director
  • Andrew KellerGlobal Chief Creative Officer
  • Ankit DahakeExecutive Producer
  • Ashwin DsouzaSenior Executive Producer
  • Bianca AguiarProducer
  • Breno OliveiraAssociate Creative Director
  • Chase AbrahamGlobal Creative Director
  • Chase CornettGlobal Chief Strategy Officer
  • Dan SearleDesign Director
  • Danielle DeschaineOperations Manager
  • Dario CassoProducer
  • Denisse ZeigenProduction Supervisor
  • Francisco GutierrezProducer
  • Greg LotusGlobal Head of Production
  • Guilherme PossobonCreative Director
  • Islam ElDessoukyGlobal Creative Lead
  • June FongGlobal Strategy Lead
  • Kaylee DouglasAccount Director
  • Krysten GibsonAnalytics Director
  • Lilian DestefaniProduction Coordinator
  • Luciana MendesCreative Strategy Lead
  • Luis Enríquez MadrugaChief Creative Officer
  • Manolo ArroyoChief Marketing Officer
  • Matias CanelsonSenior Editor
  • Nadia GonzalezProducer
  • Nicole GodoyHead of Production
  • Nino GoldbergChief Creative Officer Latam
  • Rachel RiderExecutive Producer
  • Reinaldo BrasilSenior Producer
  • Roberto RogoskiExecutive Creative Director
  • Rodrigo AssakawaEditor
  • Selman CareagPresident
  • Stephanie DeCellesGlobal Client Leader
  • Violeta LopezHead of Production
  • Wendy MachanikHead of Production
  • Yugo Motta AragaoGlobal Content Director
  • * Guto MonteiroCreative Director
  • * Rafael PitanguyVP Creative
  • * Mariana MansoSenior Director, Creative Strategy
  • * Gabriel JardimSenior Art Director
  • * Daniel ThomerCreative
  • * Debbi VandevenGlobal Chief Creative Officer
  • * Amy ManganielloSenior Director, Global Advertising and Retail Communications
  • * Anderson RochaProduction Manager
  • * Pedro AssisArt Director
  • * D&AD
  • * Paul NagyCCO
  • * Jaime MandelbaumChief Creative Officer EMEA
Add yourself to this project

Who pooled - Thanks for Coke-Creating

Back to Thanks for Coke-Creating project