About me

Hi, I'm Mariana, a creative strategist driven by curiosity about people, culture, and the stories that connect them.

My career began in communication strategy, where I learned to observe behaviors and uncover the insights behind them. That foundation eventually pulled me into the creative field, leading me through graphic design, art direction, and content leadership roles across publishers and leading advertising agencies.

Along the way, I've worked at the intersection of strategy and creativity, shaping ideas that aim to be both culturally meaningful and emotionally resonant. More recently, I've expanded this perspective working with global brands at The Coca-Cola Company, translating large platforms into human stories.

Outside of work, I'm deeply influenced by art in all its forms — music, visual arts, literature, film, architecture, travel, and, above all, conversations. I believe that encountering different perspectives is what fuels creativity and leads to more honest, impactful work.

What moves me professionally is creating experiences that resonate with people — whether by inspiring, entertaining, or simply offering a moment of connection. I see creativity as both an opportunity and a responsibility: a way to influence thoughts, shape culture, and create positive impact — even if it starts with a smile.

Mariana's work

Thanks for Coke-Creating

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