Margherita Teodori Senior Copywriter

ABOUT

When the Covid crisis hit bars were forced to go into lockdown, closing their shutters permanently. The off-trade is an essential partner of the Heineken company so it was important to make sure bars would survive. Heineken shifted the way they program their media buying, redirecting the existing media from traditional OOH - to the shutters of closed bars and paid the bar owners directly instead of media companies. More than 5000 bars around the world benefited from 7.5 million euros directly paid to them, and even more bars are joining in every week. What started as a helpful initiative turned into a new, sustainable independent media network. Shutter Ads brought in 40% more media value than the traditional OOH and 100% of bars in the initiative reopened.

AWARDS

Cannes Lions

MADEIT CREDITS

  • HeinekenClient
  • Alessandra CaldiProducer coordinator
  • Alessandra GranataAccount Director
  • Alessandro BochicchioHead of Social Client Services and Strategy
  • Alessandro ManuntaMarketing Manager Heineken®
  • Andrea MenegonSenior Brand Manager Heineken®
  • Andrea SarculloAssociate Creative Director – Art Director
  • Bram WestenbrinkSr. Director Global Heineken® Brand
  • Bruno BertelliGlobal Chief Creative Officer Publicis WW
  • Carola BracciSenior Social Media Manager
  • Casati LorenzoCase editor
  • Coqui Bonet YbarraHeineken® Associate Brand Manager Spain
  • Cristiana BoccassiniChief Creative Officer Publicis Italy
  • Daniela IebbaDirector Communication Global Heineken® Brand
  • David PagnoniGlobal Client Service Director
  • Davide PiniColor Grading
  • Eleni CharakleiaLe Pub Amsterdam GM & Global Client Services Dir
  • Eoin SherryGlobal Creative Director
  • Francesca ZazzeraHead of TV production
  • Giuseppe VescoviCreative Supervisor
  • Gonzalo GutiérrezAccount Supervisor
  • Ilaria LorenzettiClient Service Director
  • Jan BosselaersMarketing Director Heineken® Italia
  • José Antonio CasillasGlobal Communication Manager Heineken® Brand tea
  • Lorenzo RoccoSr. Marketing Manager International Premium Bran
  • Marta Garcia AlonsoMarketing Director Heineken® Spain
  • Matteo PellegriniAccount Executive
  • Michele PicciExecutive Creative Director
  • Natasha WallaceStrategy Director
  • ProdigiousProduction Company
  • Publicis ItalyAgency
  • Rosario FloridiaCreative Supervisor
  • SizzerMusic
  • Tanya LubisGlobal Communication Manager Heineken® Brand tea
  • Tommaso BianchiDirector
  • Veronica SicaBrand Manager Heineken® Spain
  • * James MooreGlobal Strategy Director
  • * Thomas AitoArt Director
  • * Mihnea GheorghiuGlobal Executive Creative Director
  • * Ivan MontebelloArt Director
  • * Ruxandra DrileaSenior Copywriter
  • * Alex SinmalezaCopywriter
  • * Margherita TeodoriCopywriter
  • * Cannes Lions Winners 2022

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