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Banca Prealpi SanBiagio
Advertising Illustrations

This project brings together a series of advertising illustrations commissioned by Multistudio Productions for Banca Prealpi SanBiagio, developed as key visuals for promotional and institutional campaigns across print and digital media.

The illustrations translate complex topics such as finance, entrepreneurship, home ownership, and personal growth into a clear, accessible, and human visual language. Through a stylized, character-driven approach and a bold yet balanced colour palette, the visuals aim to convey optimism, trust, and approachability while maintaining a strong and adaptable graphic identity.

Each campaign explores themes of empowerment, collaboration, financial awareness, and everyday life, connecting abstract financial concepts to relatable human experiences and emotional narratives.