ABOUT

Have you ever noticed how triangles look like Doritos chips? That simple question was the inspiration for this brand campaign for Doritos, one that reimagined the iconic shape of the chip through the eyes of our audience.

The idea was simple: to build so much equity in the triangle that even unbranded triangles would trigger brand recall for our audience. That’s why we created Doritos Triangle Tracker, a Snapchat lens that recognized any triangle in the real world (yes, any triangle) and transformed it into free Doritos and prizes.