ABOUT

This is an illustration for Bankia's pension schemes in colaboration with the agency CLV.
The idea of the campaign is to play with this famous internet meme formula "one day you are young and...", in this case it says "one day you are young and the next you take care of your tupperware like your life".
We had to illustrate in a creative way this situation with special focus on the message as a key part of the whole piece itself.