ABOUT

Inspired by past movements in music and lifestyle, 'Wear What You feel' provide a fresh and modern outlook on trends and style for youth markets. There website is not only an ecommerce site but a hub for all things on trend within modern fashion.

A clean and direct user interface was designed to aid the users experience and give the site a content driven 'magazine' feel. The content on the site speaks as much about the brands culture and lifestyle as it does about their clothes. The site includes style features, inspirational feeds and behind the scenes news to keep viewers up to date and in the know.