ABOUT

Brighton based collective, The Ugly Girls Club is made up of artists and creative’s who believe women’s looks and appearance are being valued by society over their real contributions to the world. Along with their underwear club the collective host events and workshops to promote their positive message and spread their values and philosophy to women everywhere.

The concept for the collectives 'Legalise Ugly' event was that of ‘Revolution’ and so female rights images and protest photography was worked into collages that were used for the print promotion. The social media images stayed true to the tongue in cheek and playful creative used by the collective, poking fun at celebrity culture and the believed social norms of female beauty and aesthetics.