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Asia’s largest TV and Online food channel, the Asian Food Network (AFN) is shocking food lovers into action to help save the environment in collaboration with the World Wide Fund for Nature (WWF). A series of filmed episodes sees Celebrity chefs cooking delicious food such as Soy Sauce Sea Bass and Spicy Clams before adding plastic items like shredded water bottles and grated plastic straws to the food.
The recipes are the latest work in an ongoing campaign created by Grey Malaysia, ‘Your Plastic Diet’, which was launched last year to help WWF lobby for a globally binding treaty on plastic pollution. The campaign raises awareness on how plastic pollution has led to particles of microplastic being ingested by people all over the world. The specially commissioned study with The University of Newcastle found that people could be consuming on average five grams of plastic a week, the same as eating a credit card.
MADEIT CREDITS
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World Wildlife Fund (Wwf)Client
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Andrew FongCreative Director -

Graham DrewExecutive Creative Director -

Grey Malaysia Petaling JayaAgency -

Heng Thang WeiCreative Director -

Huma QureshiChief Communications Officer -

Kevin WongDesigner -

Kevin WongDesigner -

Mans TeschChief Strategy Officer -

Maveriq StudiosAudio Post Production -

Ralve KhorArt Director -

Ralve KhorArt Director -

Rohit NairRegional Business Director -

Selva GanapathyCopywriter -

Suzy ChiangProducer -

Matt SimmsStrategic Director -

Thang Wei HengCreative Director -

Cannes Lions Winners 2021 -

Marcus SKSenior Account Director