ABOUT

Concept

Created launch-ready creative for PHYT – The Body Composition App, including a bespoke product explainer video built from the ground up and a set of social share assets for the launch of the PHYT Age feature. The objective was to turn a technically advanced fitness product into a clear, premium and highly shareable brand experience across motion and social.

Execution

Designed and produced a fully bespoke product explainer video from scratch, building the narrative, motion structure and UI-led storytelling around PHYT’s core proposition: scan, track and understand body composition. Alongside this, developed multiple creative routes for a new PHYT Age social share asset, translating an in-app metric into a more visually compelling, social-first format. All work was aligned to PHYT’s visual identity, using its bold teal-and-yellow palette, rounded UI language, strong typographic hierarchy and signature Progress Bar graphic system. Final assets were delivered in platform-ready formats for launch and development handoff.

Result

Delivered a cohesive set of launch assets that strengthened PHYT’s product storytelling and social shareability at a key release moment. The explainer helped position the app as polished and premium from first impression, while the PHYT Age assets gave the team a clearer, more engaging way to promote a new feature across social. The work was approved quickly, moved directly into rollout, and received standout feedback from the client for its quality and finish.