ABOUT

A British household name, Gardeners' World originally began as a TV show in 1968 before launching a popular magazine in 1991.

With their growth over the years they moved into the digital space where the website is now a key part of the business plan. With the launch of digital subscriptions it was imperative that digital friendly brand guidelines be established. These needed to be sympathetic to the existing brand while meeting best practice around accessibility and setting future direction.