Marcos M. Tanaka Art director

ABOUT

Pantone Color Institute has been selecting the colour of the year for more than 20 years. For 2019 they've picked the Living Coral to represent the colourful nature of our world. As a reflection to this Pantone activity White Rabbit Budapest created a campaign for WWF Hungary calling the attention that this specific shade of colour also represents the vulnerability and fragility of our ecosystem – and it has to be valued and preserved. This Living Coral is a poster ad of this campaign.

MADEIT CREDITS

  • Alexa AntalClient
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