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What if modern work wasn't slowed down by a lack of effort, but by invisible habits instead?

The Ping-Pong Effect turns one of the most common workplace frustrations into a playful metaphor: a task that keeps bouncing from one colleague to another, while progress quietly stands still.

Developed as a speculative campaign for Notion in 2026, the film imagines "Work Without Side Effects" as a platform built around the everyday dysfunctions of modern work. Created entirely with AI-assisted workflows, the project explores how generative tools can accelerate the journey from script to final execution while preserving creative direction, storytelling and craft at every stag