ABOUT

I have been listening to western girl group KATSEYE since its conception and their newest single "Gnarly" has been an instant earworm.Their label launched the official merch for the song on their official website and I have decided to offer a few different options to it.My approach was more focused on creating visuals using the lyrics and the overall aesthetic of the song, rather than a more straightforward take on it.For example, I played with the idea of not many people knowing the meaning of the word "Gnarly" (me included) and created a design that would replicate a dictionary entry, but replace the definition of the word, with lyrics from the song.The tone of voice is sarcastic and edgy, definitely resonating with the target audience of teenagers/young adults, with the goal of creating pieces that fans would genuinely want to wear—something that feels more stylish and intentional than what’s typically offered in official drops.