Marco Palmieri Illustrator & Animator

ABOUT

Yahoo’s relationship with logos has been rocky. Some had charm, others lacked impact. The 2019 version got a lot right but felt static. So we chopped off everything but the exclamation point. Now it’s the YEP (Yahoo! Exclamation Point)—a bold, expressive canvas that adapts to what matters: breaking news, a sports highlight, a market shift, a new email. To celebrate the rebrand, we created a series of posters that tell Yahoo’s history through the YEP—from founding to acquisitions, buyouts, HQ moves, and more.

MADEIT CREDITS

  • Yahoo!Client
  • Alex HolcombeExecutive Business Director
  • Alexander Meadows-RocksMarketing Executive
  • Anu ManoharDesigner, Illustrator
  • Becca KeithGlobal Business Director
  • Ben AvnyIllustrator/Senior Designer
  • Claire FalloonCreative Director for Copy
  • Daniel RochaIllustrator/Senior Designer
  • David BalsamelloCreative Director, Illustrator
  • Elaine LiDesigner, Illustrator
  • Evan KultangwatanaFilm Editor
  • Griffin KellerSenior Motion Designer
  • Jason LittleExecutive Creative Director
  • Joe SchottSenior Copywriter
  • Julia AguiarIllustrator/Senior Designer
  • Laura LymanSenior Global Communications Manager
  • Melanie McShaneExecutive Strategy Director
  • Naeiri ZargarianStrategy Director
  • Nathan WalkerIllustrator
  • Olivia KingSenior Designer
  • Ryan AtkinsonGlobal Creative Director
  • Stubbs JohnstonDirector of Motion Design
  • Thais MazelliIllustrator/Senior Designer
  • Till LauerIllustrator
  • * Amy MawMarketing Manager
  • * Tosh HallCreative Director
  • * Sara HymanMD
  • * D&AD
  • * Marco PalmieriIllustrator
Add yourself to this project

Yahoo! Thirty Shmirty

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