Marco Buchar Copywriter

ABOUT

Approximately 15 million Canadians live beyond their means. So how do you engage a nation disinterested in thinking about their finances?

Interac, a Canadian leader in financial services, used the medium everyone can connect with, music. The Sound of Spending is a digital tool that converts spending data into a song. Using the tool, you can hear the sound of their own spending or the entire nation’s. Interac mapped millions of transactions across the past year to a soundwave, so that everyone can listen to Canada’s economic recovery since the pandemic.

MADEIT CREDITS

  • InteracClient
  • Adam PalmerProducer
  • Alyssa GuttmanAccount
  • Brian BantonDesigner
  • Damian SimevDesigner
  • Geetika KherStrategies PR
  • Greg HennessyProducer
  • Kara OddiAccount
  • Keaton DaleMedia
  • Latoya TaylorMedia
  • Lauren SchellProducer
  • MacKenzie McNevinMedia
  • Media ExpertsMedia Agency
  • Oso AudioMusic House
  • Rachel SchmidtMedia
  • Risa KastelicAccount
  • Samantha KayStrategies PR
  • BursonPR Agency
  • Wain ChoiExecutive Creative Director
  • Zulu Alpha Kilo
  • Sean BellPlanning
  • Michael RomaniukArt Director
  • Zak MrouehCCO
  • Spencer MacEachernStrategy Director
  • Ece InanProducer
  • Marco BucharWriter
  • Tom EvansPost Production Company
  • Zoe KimDesigner
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