I have worked across TV and Digital since 1996, excited by the chance to move into areas that I feel will be new and exciting and relishing the chance to grow businesses from early stage operations to maturity. This trend started with my move from TV buying to digital in 2000, continuing later with the setting up of Publicis Groupe's programmatic operation Audience On Demand in Europe in 2010.
I describe the years in Publicis as being an intrapreneur where one required the same level of self starting energy as a start up but with the support of a large group. I hope to take that same energy into my next role as VP Europe at Spotify. A business that has the scale of data, tech and content as Spotify should be a market leading proposition across a number of solutions for advertisers, I will be leading the European sales teams on a journey to greater programmatic and data innovation and making sure that Spotify is seen as a major player alongside the other large digital companies.