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Grab should not just align itself with competitors. They should evolve their co-branding strategy towards giving a complete solution for the customers and working with hotel brands, airlines, Airbnb, and anything that would make their brand related to travelers.
I tried to add more experience to customers. The market is vast and can not be restricted to regular rides; customers are also travelers and love to be social e to explore things.
Machines have rapidly developed intelligence in this generation, and their capabilities are changing our design products.
Invisible Design is the process and design language for solutions working with artificial intelligence and technologies like machine learning. I believe these processes and tools are seeds for the future of product design.
I tried to decide on some of the experiences on the market related to travelers that we can give to the users with the visual format, and they can use the grab services to achieve those places with one single touch. I also tried to push some data from any online service to implement in the beginning, such as yelp . com
Another good feature is to provide delivery/takeout. Suppose you don't have time to pick up a purchase order. We can have a unique code for users to get all information like address, address, product type …
The idea was to facilitate people's life.
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Marcio SteffenHead of User Experience Design
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