ABOUT

An AD that allows parents to monitor the distance from their children on the beach.

IDEA

Showing NIVEA SUN KIDS's protection capacity on an ad. To achieve this, we decided to protect children from another huge parents concern: the risto of them getting lost on the beach, especially when it is crowded. That was how "The Protection Ad" started, an ad that turns into a bracelet for children to wear and be monitored by their parents' cell phone.