ABOUT

In Brazil, 1 out of 3 men believes that if a woman wears revealing clothes, she cannot complain about being raped. In order to promote debates to improve conditions for women, Estadão, one of the largest newspapers in the country, spread a message against secual harassment during São Paulo Fashion Week (SPFW).

We surprised journalists and influencers with messages of empowerment, impacting not only them but also millions of followers on social media.

We painted message on models' bodies for the fashion show of Amir Slama, an important Brazilian designer. But here's one important detail: the messages only appeared in photos taken with flash. That was how we brought to light a fact that nobody sees: the blaming of the victim of aggression.