Marcio Doti Design Director

ABOUT

In today’s world, validation is easy—likes, views, retweets, or whatever. But when it’s just peers and parents tapping the button, the creative sea feels shallow. To remind creators why real recognition matters, we crafted surreal animated shorts—humor, absurdity, and bold design—bringing to life “Be Seen by the Best Eyes.” ADC jurors don’t just see great work; they elevate it. Inspired by Pixar and ‘90s MTV, this campaign invited creators to stand out and be seen by those who shape what’s next.

MADEIT CREDITS

  • Art Directors Club of New YorkClient
  • Allie HughesArt Director
  • Cacá BarabrásArt Director
  • Christian MeissnerArt Director
  • Fabio BrigidoArt Director
  • João PazArt Director
  • Rafa RosaArt Director
  • Vinicius CostaDirector
  • * D&AD
  • * Marcio DotiDesign Director

Who liked - Be Seen by the Best Eyes