ABOUT

"Excuses" is a campaign created by the Portuguese shoe brand Josefinas to raise awareness about domestic violence. The campaign features a collection of t-shirts designed with illustrations of women's faces, subtly depicting signs of abuse, like a black eye or bruises. Each t-shirt is named after common excuses used to explain such injuries, such as "I Walked Into Something". A portion of the proceeds from the "Excuses" collection supports victims of domestic violence through the "She is Rising" organization. The campaign was created by the agency Coming Soon Lisboa for Josefinas. The t-shirt illustrations were done by artist Jacqueline Bissett. The campaign has received international recognition, including an ADCE award.