Marcelo Lourenço Co-Founder /​ ECD

ABOUT

The “Don’t Be a Sideline Bully” campaign was launched in Portugal by IPDJ (Instituto Português do Desporto e Juventude) in May 2023. Created by agency Coming Soon Lisboa, it tackles toxic behaviors such as racism, aggression, and bullying that spectators—especially adults—can bring into sports events.

AWARDS

PHNX Awards - Bronze

MADEIT CREDITS

  • Cláudia ReisClient
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