Marcelo Lourenço Co-Founder /​ ECD

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Genre Twist: Departing from previous festival promos, the campaign adopts a psychological horror tone—evoking Hitchcock and The Twilight Zone—to powerful effect. Plot Summary: A seemingly ordinary man digs a grave in the woods. The chilling reveal? He’s burying his own “closet,” literally emerging from it. The tagline — “Queer Lisboa. 25 years of queer stories. Even the scary ones.” — encapsulates this metaphor

AWARDS

ADCE Art Director's Club of Europe

MADEIT CREDITS

  • Christian RodriguesClient

Coffin

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