Marcelo Lourenço
Co-Founder / ECD
ABOUT
Genre Twist: Departing from previous festival promos, the campaign adopts a psychological horror tone—evoking Hitchcock and The Twilight Zone—to powerful effect. Plot Summary: A seemingly ordinary man digs a grave in the woods. The chilling reveal? He’s burying his own “closet,” literally emerging from it. The tagline — “Queer Lisboa. 25 years of queer stories. Even the scary ones.” — encapsulates this metaphor
AWARDS
ADCE Art Director's Club of Europe
MADEIT CREDITS
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Christian RodriguesClient
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Marcelo LourençoECD / Copywriter -

Coming Soon Lisboa