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About me

Born in Rio de Janeiro in 1977, I started working as a copywriter in 2000. In 2006, I moved to São Paulo to join the legendary W/Brasil. In 2011, I transitioned to Y&R São

Paulo, and in 2013, I returned to W/McCann — the largest agency in the country — where I worked as Group Creative Director, leading several major accounts until 2019.

That same year, I moved to Barcelona to become Global Creative Director at C14torce/DDB for SEAT, overseeing the brand's glob al communications. Since 2022, I've been part of Edelman's Global SWAT Team, based in Madrid. Over the years, I've worked for clients such as Coca-Cola, SEAT, General Motors, Bradesco Bank, LG, Unilever, Allianz, Tinder, AstraZeneca, Microsoft, Reebok, Danone, Nestlé, LATAM Airlines, JBS Foods, Colgate, , Itaipava Brewery, and The Salvation Army. My work has been recognized with international and regional awards including Cannes Lions, D&AD, One Show, Clio, LIA, Creative Pool, FIAP, El Ojo de Iberoamérica, El Sol, New York Festivals, Epica, CCSP, and ABP.

Details

AvailabilityLooking for work

ContractPerm

LocationMadrid, Spain

Skill LevelDirector

LanguagesPortuguese, English, Spanish

Tagged Job TitlesCreative, Copywriter, Creative Director

Achievements

Pro member:

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Contributor:

Marcelo has been a Contributor since 25th November 2015.

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Creative Team of the Year - People's Choice 2026

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Recommendations

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Skills

Advertising, Copywriting, Creative Direction, Strategy Planning

Sector Experience

Automotive, Beauty, Finance, Food & Beverages, Healthcare, Sports, Technology

Clients

Microsoft, Shell, Tinder, Unilever

Awards

Cannes Lions, Clios - Gold, One Show - Merit

CV / Resume

Marcelo's CV/Resume

Activity

Connections1 Followers3 Following1

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Creativepool member since 28 June 2024

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