ABOUT

Client:
Clap For Our Carers / #ClapForCarers – the national appreciation movement that ran throughout the first lockdown and encouraged the country to applaud NHS and key workers every Thursday at 8pm for ten weeks

Brief:
Create a brand, social and digital campaign to raise awareness of the concept and encourage national participation

Deliverables:
• Strategic consultancy
• Positioning, value proposition and tone of voice
• Brand identity
• Brand language
• Social media campaign
• Website design and build
• Design of brand assets across multiple platforms